ROOTS
FIRSTLY, SINCE 1896 GUIDO GUIDI, GIOVANNI ROSELLINI AND GINO ULIVO ESTABILISHED “ CONCERIA GUIDI ROSELLINI” AT PESCIA IN TUSCANY. IN ADDITION, HERE SINCE THE MIDDLE AGE THE ART OF LEATHER TANING CAN BE TRACED. SINCE XIV CENTURY WHEN A GUILD OF TANNERS AND SHOEMAKERS EXISTED.
TANNERY
RUGGERO GUIDI IS ACTUALLY RUNNING THE TANNERY AND SPENT HIS TIME AND ENERGY LOOKING FOR PERFECT BALANCE BETWEEN ADVANCED TECHNOLOGIES AND RESPECT FOR HIS HERITAGE OF TRADITIONS AND SKILLS. THE “CONCERIA GUIDI ROSELLINI “ IS WELL KNOWN ALL OVER THE WORLD. AS A RESULT, THE MOST DEMANDING DESIGNERS ASK TO GUIDI FOR SPECIAL LEATHERS AND TREATMENTS, HE ALWAYS FINDS HOW TO GET EXACTLY WHAT THEY WANT.
SHOES
MOST IMPORTANTLY, THE ONLY MEANINGS OF GUIDI’S SHOE COLLECTION PROJECT ARE THE PASSION FOR LEATHER AND RESPECT FOR ITS TRADITION. HE REFUSES THE MASS PRODUCTION LOGIC BEING FOCUSED ON HIS OWN INDEPENDENT RESEARCH BEYOND ALL THE TENDENCIES. SHOES FOR ALL THOSE WHO REALLY WANT SOMETHING UNIQUE WITH A TWIST OF TRADITION. SHOES THAT ONLY A CRAFTSMAN WOULD BE ABLE TO MAKE, COMING IN SOFT, CANDID HIDES OR IN A DISTRESSED, STRONG SMELLING, THICKEND LEATHER. TO SUM UP, GUIDI IS SYNONIMOUS WITH THE TIE EXISTING BETWEEN THE OBJECT AND ITS POSSESSOR.